7 Major Questions About Google’s Helpful Content Update Answered!

While surfing the internet for something, you must have sometimes encountered some websites you thought would be helpful. But your hopes were dashed to the ground when you found nothing relevant to the information you sought. This can disappoint and frustrate you. But why do such websites still rank? Well, the answer may be the correct usage of SEO guidelines. But amidst that, the creator might not have taken the importance of actual content seriously.

Nevertheless, such creators need not to worry about that anymore! Google’s helpful content update is complete now, and that will keep reminding them of this fact. Therefore, without any ado, let’s see the answers to the fundamental questions regarding this update.

How Had Google Been Working Before Its Latest Helpful Content Update?

SEO forms a significant part when it comes to ranking on Google. This is why following SEO guidelines are inevitable. But this must have been misinterpreted by some creators. Or why would they only abide by those rules and focus less on their output quality? However, this didn’t get much highlighted by Google, which helped them get ranked despite their poor content quality.

But the introduction of the Panda update 11 years ago by Google created a lot of differences. It hit the content creators like a sudden storm that took them months to recover from. Nonetheless, this also helped them improve their content and be more beneficial to the users.

Read More: 10 Must-Try Content Creation Trends To Inspire You In 2022!

What Does Google’s Helpful Content Update Imply?

Although much of Google’s Panda updates had helped the creators improve their published content, they still needed further improvement. Users were still facing similar problems with irrelevancy in the sites they visited for information. They were still more pertinent to other SEO guidelines instead of providing the users with valid search results.

This demanded the rolling out of Google’s helpful content update. Though this new update seemed similar to the Panda update, with stricter regulations and guidelines, there is much more to it. Likely, the websites that write content only for hiking their SERP rankings will be penalised according to this update. Thus, besides the SEO guidelines, making user-friendly and relevant content a must for the creators.

Why Is It Being Initiated?

The main reason for rolling out Google’s helpful content update is to upgrade the content generated by content marketers, SEO specialists, digital marketers, etc. The reason behind this is the dissatisfaction of the search engine’s users. The search engine’s authority observed that its users weren’t getting the desired results. Google sensed this unfairness and once again put their users above all. Thus, resulting in the release of this new update. The latest update will ensure better search results and better content by the creators.

What Will Google’s Helpful Content Update Do?

The core reason for the introduction and implementation of Google’s Helpful Content Update is to extend all possible help for its users to acquire their desired search results. This will ensure that the content generators don’t neglect the needs of the masses by providing them with valuable results, all while following the SEO guidelines, generating relevant content, avoiding AI tools, etc. Thus, the users will not be ‘fooled’ by any means, compelling the creators to create better content.

What Will Its Impact Be?

If we turn the pages of Google history of introducing some new update like the Panda, the search engine observed storming changes in it globally. While the Panda update focuses more on factors like links, advertisements, blank pages, etc., Google’s helpful content update majorly focuses on the content quality generated by the creators. This ensures the content generators are more concentrated on the information they convey through their content. Therefore, the searchers will not be disappointed by the websites they come across while surfing Google for something.

Who Doesn’t Need To Stress Over Google’s Helpful Content Update?

This is a question every website content creator should ask oneself. Is the content they are publishing useful for the ones visiting their page? If your answer is yes, you ought not to worry much. You just need to improve it from here and there a little more. On the other hand, if your answer is negative, you might allow yourself to be distressed a little. This is because you’ll then have to work much harder to improve your content. Those who have always kept the search engine before the visitors will have to rethink their choices.

How To Deal With It?

Those who have always kept their visitors above their urge to rank on Google might not have to worry a lot. But for the others, there might be some ways to deal with the vast difference approaching. To face this storm: run an analysis of the content, start making your content more focused on the information it conveys, stop using AI, shift your focus on quality from quantity, use the knowledge imparted by the experts in that field, stick to the purpose of your goal, etc. All of these may be of great help to all the content creators in not just being ranked but also winning the visitors’ trust.

In A Nutshell!

It’s rightly said, “Change is the only constant,” and those who do not adapt to it shall be left behind. And so, the type of content you produce also needs to adapt to Google’s helpful content update if it wants to continue existing. If not, it may get eliminated, and your search ranking might cease to prevail too. In turn, it will require you to start from scratch to build your online presence. Therefore, it might be the need of the hour for all the content creators to begin improvising their content!